Rhet gre 1356a4-6διὰ μὲν (5) οὖν τοῦ ἤθους, ὅταν οὕτω λεχθῇ ὁ λόγος ὥστε ἀξιό(6)πιστον ποιῆσαι τὸν λέγοντα·
Rhys Roberts 1924 engPersuasion is achieved by the speaker’s personal character when the speech is so spoken as to make us think him credible.
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