Rhet gre 1384a21-25ἐπεὶ (22) δὲ περὶ ἀδοξίας φαντασία ἐστὶν ἡ αἰσχύνη, καὶ ταύτης (23) αὐτῆς χάριν ἀλλὰ μὴ τῶν ἀποβαινόντων, οὐδεὶς δὲ τῆς δόξης (24) φροντίζει ἀλλ’ ἢ διὰ τοὺς δοξάζοντας, ἀνάγκη τούτους (25) αἰσχύνεσθαι ὧν λόγον ἔχει·
Rhys Roberts 1924 engNow since shame is a mental picture of disgrace, in which we shrink from the disgrace itself and not from its consequences, and we only care what opinion is held of us because of the people who form that opinion, it follows that the people before whom we feel shame are those whose opinion of us matters to us.
http://www2.hf.uio.no/common/apps/permlink/permlink.php?app=polyglotta&context=record&uid=cd891320-1d51-11e7-ba66-0050569f23b2